MUSIC FESTIVALS: THE OPPORTUNITY FOR YOUR DIRECT SALES STRATEGIES

direct sales strategies

Hotels’ direct sales strategies are increasingly taking into account factors that go beyond traditional price comparison exercises and times of the year. With the celebration of the iconic Coachella Valley Music and Arts Festival this weekend, the season of music festivals around the world has officially opened. Names like Tomorrowland, […]

5 TECHNOLOGICAL PROPOSALS TO BUILD CUSTOMER LOYALTY WITH YOUR GUESTS

technology customer loyalty

The latest Trust Barometer report on the technology sector, prepared by the multinational Edelman, has revealed that technology is the area that generates more trust in our society. With unparalleled development possibilities and a growing influence in the current panorama, it has become a fundamental tool for customer loyalty, something […]

CONTENT MARKETING FOR HOTELS: WHEN STORYTELLING AND SEO MUST UNDERSTAND EACH OTHER

seo storytelling

In 2008, the famous book by Christian Salmon Storytelling. The machine for making stories and formatting minds was published. Although it was not the first time we heard about this term, its irruption would surprise the panorama of communication with a new way of understanding the use of stories in […]

Low-cost digital services: 2019’s Pandemic

servicios digitales

Market transformation has led to the emergence of low-cost digital services as a possible part of a company’s digital marketing strategy. However, when we let the cost of our actions become more relevant than the quality of our actions, we are making a serious mistake. It’s not difficult to find […]

TripAdvisor algorithm, everything you need to know to understand and take advantage of your online reputation

thinkin-tripadvisor-rendimiento-hotels

What is written on the Internet, stays on the Internet. If there is a place on the net where that premise is the essential, we would have to refer to TripAdvisor, but does the algorithm of this platform remain the same since it was created? Here’s how to get the […]

8 TIPS TO INCREASE THE WEB CONVERSION OF YOUR HOTEL

conversión_web_hotel

The fragmentation of the current tourism market allows potential users to search and book hotels through a large number of options. The website of our hotel must be ahead in direct sales importance with respect to other options such as OTAS, Search Engines, Search Channels and other websites. An independent […]

9 TIPS TO MANAGE REVIEWS ABOUT YOUR HOTEL

consejos_opiniones_hotel

From the beginning of internet use, customer service has evolved rapidly and has become absolutely essential for hotel managers to control online reputation in the most important channels and social networks. Our hotel is constantly exposed and any user can share their opinion about their lived experience and the services […]

FUNDAMENTAL STRATEGIES IN YOUR HOTEL’S SOCIAL NETWORKS FOR 2019

strategia-redes-sociales-hoteles-2019

The year 2019 begins and you may be wondering what are the trends in social networks that will set the strategy this year that you can follow in your hotel. With the new updates and rapid changes made by major social networks, it’s essential to develop a clear strategy with […]

ADVANTAGES OF OUTSOURCING YOUR HOTEL’S REVENUE MANAGEMENT

hotel revenue manager outsource

More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]

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