Category Archives: online marketing hotels

3 must-have features for your hotel website

3 imprescindibles web hotel

Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]

Lookalike Audiences: improve the Facebook and Google campaigns for your hotel

audiencias lookalike

When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]

5 COMMON MISTAKES OF YOUR HOTEL’S BLOG

mistakes hotels blog

The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]

INSTAGRAM FOR HOTELS. WHY YOU SHOULD USE STORIES IN YOUR STRATEGY

instragram para hoteles

As you may have noticed, it’s increasingly common to use Instagram for hotels in Social Media strategies instead of other social networks such as Facebook, Twitter or G +. In fact, according to a study published by We Are Social Creative Agency realized with Hootsuite, Instagram is the fastest growing […]

THE IMPORTANCE OF CORRECT MANAGEMENT OF A HOTEL’S ONLINE REPUTATION

reputación online para hoteles

It is increasingly common for tourists and users who want to make a decision about a product or service to consult internet. The increase in the information available to us makes evident the need of having a strong digital presence, well planned and managed. In this way, we must put […]

THE NEW GOOGLE ADWORDS INTERFACE IS COMING SOON. ARE YOUR READY?

nueva version google adwords

Since few months we know that Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018, so there is very little left. From thinkIN, we know that there are many hotels […]

E-MAIL MARKETING IN HOTEL’S STRATEGIES: LIFE BEYOND THE SPAM

estrategia email marketing hotel

The nightmare of every hotel company will always be to see how their informative actions and promotions go to the spam file. This is one of the most common reasons to not include the e-mail marketing in the digital strategy of the hotels. However, we already note that this is […]