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MUSIC FESTIVALS: THE OPPORTUNITY FOR YOUR DIRECT SALES STRATEGIES

Hotels’ direct sales strategies are increasingly taking into account factors that go beyond traditional price comparison exercises and times of the year. With the celebration of the iconic Coachella Valley Music and Arts Festival this weekend, the season of music festivals around the world has officially opened. Names like Tomorrowland, […]

5 TECHNOLOGICAL PROPOSALS TO BUILD CUSTOMER LOYALTY WITH YOUR GUESTS

The latest Trust Barometer report on the technology sector, prepared by the multinational Edelman, has revealed that technology is the area that generates more trust in our society. With unparalleled development possibilities and a growing influence in the current panorama, it has become a fundamental tool for customer loyalty, something […]

CONTENT MARKETING FOR HOTELS: WHEN STORYTELLING AND SEO MUST UNDERSTAND EACH OTHER

In 2008, the famous book by Christian Salmon Storytelling. The machine for making stories and formatting minds was published. Although it was not the first time we heard about this term, its irruption would surprise the panorama of communication with a new way of understanding the use of stories in […]

Low-cost digital services: 2019’s Pandemic

Market transformation has led to the emergence of low-cost digital services as a possible part of a company’s digital marketing strategy. However, when we let the cost of our actions become more relevant than the quality of our actions, we are making a serious mistake. It’s not difficult to find […]

TripAdvisor algorithm, everything you need to know to understand and take advantage of your online reputation

What is written on the Internet, stays on the Internet. If there is a place on the net where that premise is the essential, we would have to refer to TripAdvisor, but does the algorithm of this platform remain the same since it was created? Here’s how to get the […]

8 TIPS TO INCREASE THE WEB CONVERSION OF YOUR HOTEL

The fragmentation of the current tourism market allows potential users to search and book hotels through a large number of options. The website of our hotel must be ahead in direct sales importance with respect to other options such as OTAS, Search Engines, Search Channels and other websites. An independent […]