News

MOBILE-FIRST AGE HAS ARRIVED. IS YOUR HOTEL READY?

The importance that mobile devices has acquired in the last years is undeniable. There are many users that say without hesitation that their cell phone has their “complete life”, a behaviour that offers enough evidences about how the scene has changed in this regard. The smartphone contains your daily communications, […]

3 must-have features for your hotel website

Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]

Lookalike Audiences: improve the Facebook and Google campaigns for your hotel

When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]

THE KPIS KEY IN REVENUE MANAGEMENT AND HOW TO INTERPRET THEM

We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]

5 COMMON MISTAKES OF YOUR HOTEL’S BLOG

The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]

INSTAGRAM FOR HOTELS. WHY YOU SHOULD USE STORIES IN YOUR STRATEGY

As you may have noticed, it’s increasingly common to use Instagram for hotels in Social Media strategies instead of other social networks such as Facebook, Twitter or G +. In fact, according to a study published by We Are Social Creative Agency realized with Hootsuite, Instagram is the fastest growing […]