News

ADVANTAGES OF OUTSOURCING YOUR HOTEL’S REVENUE MANAGEMENT

More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]

How to reduce your cancellation rate

Technology has come to speed up the reservation process and push it to make decisions impulsively and without prior meditation. But also, to facilitate the process of change, modification or even cancellation more easily and quickly than ever before. These processes, which were previously managed through third parties and in […]

MOBILE-FIRST AGE HAS ARRIVED. IS YOUR HOTEL READY?

The importance that mobile devices has acquired in the last years is undeniable. There are many users that say without hesitation that their cell phone has their “complete life”, a behaviour that offers enough evidences about how the scene has changed in this regard. The smartphone contains your daily communications, […]

3 must-have features for your hotel website

Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]

Lookalike Audiences: improve the Facebook and Google campaigns for your hotel

When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]

THE KPIS KEY IN REVENUE MANAGEMENT AND HOW TO INTERPRET THEM

We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]