In 2008, the famous book by Christian Salmon Storytelling. The machine for making stories and formatting minds was published. Although it was not the first time we heard about this term, its irruption would surprise the panorama of communication with a new way of understanding the use of stories in […]
Category Archives: Uncategorized
11
Mar
Mar
What is written on the Internet, stays on the Internet. If there is a place on the net where that premise is the essential, we would have to refer to TripAdvisor, but does the algorithm of this platform remain the same since it was created? Here’s how to get the […]
26
Feb
Feb
The fragmentation of the current tourism market allows potential users to search and book hotels through a large number of options. The website of our hotel must be ahead in direct sales importance with respect to other options such as OTAS, Search Engines, Search Channels and other websites. An independent […]
14
Jan
Jan
From the beginning of internet use, customer service has evolved rapidly and has become absolutely essential for hotel managers to control online reputation in the most important channels and social networks. Our hotel is constantly exposed and any user can share their opinion about their lived experience and the services […]
03
Jan
Jan
The year 2019 begins and you may be wondering what are the trends in social networks that will set the strategy this year that you can follow in your hotel. With the new updates and rapid changes made by major social networks, it’s essential to develop a clear strategy with […]
06
Nov
Nov
More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]
03
Oct
Oct
Technology has come to speed up the reservation process and push it to make decisions impulsively and without prior meditation. But also, to facilitate the process of change, modification or even cancellation more easily and quickly than ever before. These processes, which were previously managed through third parties and in […]
07
Aug
Aug
Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]
24
Jul
Jul
When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]
11
Jul
Jul
We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]