Category Archives: Uncategorized

Advantages of outsourcing your hotel’s Revenue Management in 2019

hotel revenue manager outsource

More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]

CONTENT MARKETING FOR HOTELS: WHEN STORYTELLING AND SEO MUST UNDERSTAND EACH OTHER

seo storytelling

In 2008, the famous book by Christian Salmon Storytelling. The machine for making stories and formatting minds was published. Although it was not the first time we heard about this term, its irruption would surprise the panorama of communication with a new way of understanding the use of stories in […]

TripAdvisor algorithm, everything you need to know to understand and take advantage of your online reputation

thinkin-tripadvisor-rendimiento-hotels

What is written on the Internet, stays on the Internet. If there is a place on the net where that premise is the essential, we would have to refer to TripAdvisor, but does the algorithm of this platform remain the same since it was created? Here’s how to get the […]

8 TIPS TO INCREASE THE WEB CONVERSION OF YOUR HOTEL

conversión_web_hotel

The fragmentation of the current tourism market allows potential users to search and book hotels through a large number of options. The website of our hotel must be ahead in direct sales importance with respect to other options such as OTAS, Search Engines, Search Channels and other websites. An independent […]

9 TIPS TO MANAGE REVIEWS ABOUT YOUR HOTEL

consejos_opiniones_hotel

From the beginning of internet use, customer service has evolved rapidly and has become absolutely essential for hotel managers to control online reputation in the most important channels and social networks. Our hotel is constantly exposed and any user can share their opinion about their lived experience and the services […]

FUNDAMENTAL STRATEGIES IN YOUR HOTEL’S SOCIAL NETWORKS FOR 2019

strategia-redes-sociales-hoteles-2019

The year 2019 begins and you may be wondering what are the trends in social networks that will set the strategy this year that you can follow in your hotel. With the new updates and rapid changes made by major social networks, it’s essential to develop a clear strategy with […]

3 must-have features for your hotel website

3 imprescindibles web hotel

Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]