From the beginning of internet use, customer service has evolved rapidly and has become absolutely essential for hotel managers to control online reputation in the most important channels and social networks. Our hotel is constantly exposed and any user can share their opinion about their lived experience and the services […]
Category Archives: Uncategorized
03
Jan
Jan
The year 2019 begins and you may be wondering what are the trends in social networks that will set the strategy this year that you can follow in your hotel. With the new updates and rapid changes made by major social networks, it’s essential to develop a clear strategy with […]
06
Nov
Nov
More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]
03
Oct
Oct
Technology has come to speed up the reservation process and push it to make decisions impulsively and without prior meditation. But also, to facilitate the process of change, modification or even cancellation more easily and quickly than ever before. These processes, which were previously managed through third parties and in […]
07
Aug
Aug
Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]
24
Jul
Jul
When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]
11
Jul
Jul
We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]
05
Jul
Jul
The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]
29
Jun
Jun
As you may have noticed, it’s increasingly common to use Instagram for hotels in Social Media strategies instead of other social networks such as Facebook, Twitter or G +. In fact, according to a study published by We Are Social Creative Agency realized with Hootsuite, Instagram is the fastest growing […]
18
Jun
Jun
Devised as a more suitable service to the 80’s technology, the work of a call center is one of the most forgotten ones by companies that stand up for the Digital Transformation. Nothing could be further from the truth, this is a direct sales area that offers multiple possibilities for […]
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