Technology has come to speed up the reservation process and push it to make decisions impulsively and without prior meditation. But also, to facilitate the process of change, modification or even cancellation more easily and quickly than ever before. These processes, which were previously managed through third parties and in […]
Category Archives: Uncategorized
07
Aug
Aug
Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]
24
Jul
Jul
When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]
05
Jul
Jul
The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]
18
Jun
Jun
Devised as a more suitable service to the 80’s technology, the work of a call center is one of the most forgotten ones by companies that stand up for the Digital Transformation. Nothing could be further from the truth, this is a direct sales area that offers multiple possibilities for […]
05
Jun
Jun
The Competitive Set, mostly known in the profession as the comp set, is the group of similar properties to our establishment and which, due to that, usually are the direct competitors of our hotel. First of all, we have to notice that they will not necessarily be the closest hotels, […]
03
Apr
Apr
Let’s be realistic… travelling is trendy, and more for millennials. Nothing makes you get more engagement in social media like sharing pictures of a twilight in Machu Picchu, a panoramic view in the middle of the Route 66 or the most exotic dish in all Indonesia. Despite the fact that […]
01
Feb
Feb
If you’ve already heard about Ryanair’s new strategy, you will surely be wondering how this will affect the large OTAs, but above all, which implications will have for the hotels themselves. For those who are not yet aware of the details, the Irish airline has just launched its Travel Credit. […]