Category Archives: online marketing hotels

The dangers and advantages of having influencers in your hotel

influencers hotel

In recent years the use by brands of people with large numbers of followers on Social Networks has multiplied. The risks of their use have also increased. Hiring an influencers and providing them with some kind of monetary or in-kind payment has become very common for all companies, hoteliers are […]

Low-cost digital services: 2019’s Pandemic

servicios digitales

Market transformation has led to the emergence of low-cost digital services as a possible part of a company’s digital marketing strategy. However, when we let the cost of our actions become more relevant than the quality of our actions, we are making a serious mistake. It’s not difficult to find […]

TripAdvisor algorithm, everything you need to know to understand and take advantage of your online reputation


What is written on the Internet, stays on the Internet. If there is a place on the net where that premise is the essential, we would have to refer to TripAdvisor, but does the algorithm of this platform remain the same since it was created? Here’s how to get the […]