Category Archives: hotel direct sales

ADVANTAGES OF OUTSOURCING YOUR HOTEL’S REVENUE MANAGEMENT

hotel revenue manager outsource

More and more independent hotels are opting to work with revenue strategies with the clear objective of seeing their income increased significantly. For some time, the hotel chains already have this figure fully implemented and standardized in their organizational charts, but when we talk about small companies and independent hotels […]

MOBILE-FIRST AGE HAS ARRIVED. IS YOUR HOTEL READY?

The importance that mobile devices has acquired in the last years is undeniable. There are many users that say without hesitation that their cell phone has their “complete life”, a behaviour that offers enough evidences about how the scene has changed in this regard. The smartphone contains your daily communications, […]

Lookalike Audiences: improve the Facebook and Google campaigns for your hotel

audiencias lookalike

When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]

THE KPIS KEY IN REVENUE MANAGEMENT AND HOW TO INTERPRET THEM

revenue-management-thinkin-kpis-claves

We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]

5 COMMON MISTAKES OF YOUR HOTEL’S BLOG

mistakes hotels blog

The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]

INSTAGRAM FOR HOTELS. WHY YOU SHOULD USE STORIES IN YOUR STRATEGY

instragram para hoteles

As you may have noticed, it’s increasingly common to use Instagram for hotels in Social Media strategies instead of other social networks such as Facebook, Twitter or G +. In fact, according to a study published by We Are Social Creative Agency realized with Hootsuite, Instagram is the fastest growing […]

6 REASONS WHY A PROFESSIONAL CALL CENTER MAY HELP YOU TO INCREASE CUSTOMERS

call center profesional

Devised as a more suitable service to the 80’s technology, the work of a call center is one of the most forgotten ones by companies that stand up for the Digital Transformation. Nothing could be further from the truth, this is a direct sales area that offers multiple possibilities for […]

Channels selection in hotel distribution, what should I know?

canales de distribucion hotelera

The selection and management of different distribution channels of a hotel is one of the most important factors in the strategic decision you have to make. Choosing the right channels will do us endow the product with value for the consumer and in addition, we will create a competitive advantage […]

THE IMPORTANCE OF CORRECT MANAGEMENT OF A HOTEL’S ONLINE REPUTATION

reputación online para hoteles

It is increasingly common for tourists and users who want to make a decision about a product or service to consult internet. The increase in the information available to us makes evident the need of having a strong digital presence, well planned and managed. In this way, we must put […]

THE NEW GOOGLE ADWORDS INTERFACE IS COMING SOON. ARE YOUR READY?

nueva version google adwords

Since few months we know that Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018, so there is very little left. From thinkIN, we know that there are many hotels […]