Category Archives: hotel marketing blog

3 must-have features for your hotel website

3 imprescindibles web hotel

Travel customer journey has become increasingly complex. With market competitiveness, smartphones, social media, digital advertising… today, the online buyer receives such amount of information that, inevitably, the hotels have been forced to look for new ways to stand out and increise not only the conversion, but the conversion through its […]

Lookalike Audiences: improve the Facebook and Google campaigns for your hotel

audiencias lookalike

When you plan a Online Marketing Strategy for hotels, one of the main concerns is the use of tactics that improve the conversion rate. On this matter, there is no doubt that remarketing has given us a powerful tool for personalizing digital advertising: we show our ads to users who […]

THE KPIS KEY IN REVENUE MANAGEMENT AND HOW TO INTERPRET THEM

revenue-management-thinkin-kpis-claves

We know that there are several key indicators, also known as KPIs, fundamental on which the Revenue Management is based. KPIs are the indicators that help us assess whether we are meeting our objectives. It’s important to know your KPIs because the study of each of them helps us to […]

5 COMMON MISTAKES OF YOUR HOTEL’S BLOG

mistakes hotels blog

The blog has become an essential element of the communications that hotels offer on their corporate websites. There are many advantages that this platform offers, between all of them, it helps to get brand personality through a close speech, it generates organic traffic, it attracts to audiences that are looking […]

INSTAGRAM FOR HOTELS. WHY YOU SHOULD USE STORIES IN YOUR STRATEGY

instragram para hoteles

As you may have noticed, it’s increasingly common to use Instagram for hotels in Social Media strategies instead of other social networks such as Facebook, Twitter or G +. In fact, according to a study published by We Are Social Creative Agency realized with Hootsuite, Instagram is the fastest growing […]

HOW TO SELECT THE RIGHT COMP SET FOR YOUR HOTEL

compset hotel

The Competitive Set, mostly known in the profession as the comp set, is the group of similar properties to our establishment and which, due to that, usually are the direct competitors of our hotel. First of all, we have to notice that they will not necessarily be the closest hotels, […]

Channels selection in hotel distribution, what should I know?

canales de distribucion hotelera

The selection and management of different distribution channels of a hotel is one of the most important factors in the strategic decision you have to make. Choosing the right channels will do us endow the product with value for the consumer and in addition, we will create a competitive advantage […]

THE IMPORTANCE OF CORRECT MANAGEMENT OF A HOTEL’S ONLINE REPUTATION

reputación online para hoteles

It is increasingly common for tourists and users who want to make a decision about a product or service to consult internet. The increase in the information available to us makes evident the need of having a strong digital presence, well planned and managed. In this way, we must put […]

THE NEW GOOGLE ADWORDS INTERFACE IS COMING SOON. ARE YOUR READY?

nueva version google adwords

Since few months we know that Google is gradually rolling out a new AdWords user interface. Word has it this change will be complete and available to everyone sometime in the first half of 2018, so there is very little left. From thinkIN, we know that there are many hotels […]

IS YOUR HOTEL READY TO DEAL WITH THE IMMEDIATE ARRIVAL OF GDPR?

gdpr hotels

The final sprint for the arrival of the new General Data Protection Regulation (GDPR) has just started and at thinkIN we feel it is necessary to mention one of the rules that will radically change the way in wchich we perceive the digital environment at the European Union. During the […]